Perfectly designing your shell scheme for the next exhibition or event is crucial. Well-designed stands and stalls get more attraction. This also helps in getting more leads that increase the potential of generating more business.
All the stall panels in an exhibition are white, but they can be customized with shell scheme graphics. So, the task of converting the white panels into an opportunity to gain more business is on you. You may need the help of a professional graphic designer if you really want to make an impact with the shell design.
Plus, you need to make the right choice in terms of colours, material, and brand recognition. It may look easy, but getting creative shell scheme panels is difficult. For best results, you must understand the ins and outs of shell scheme graphics and make the right decisions.
Why Read This Guide?
Well, you have less than three seconds to attract a visitor’s attention towards your stand in an exhibition. Good graphics have great potential, provided they are executed in the right way. It has to be a combination of great design and clear communication.
This guide is meant to become your go-to source for creating good shell scheme graphics. We will talk about the right colours, picture dimensions, panel size, branding, and other things.
What is a Shell Scheme?
Starting with the basics, a shell scheme is a type of stand or booth installed in exhibitions or events. It is here that companies put up their temporary shop to attract customers and leads. The box-style design of the shell is open from one side and closed from the other three. It can also be open on two sides, like a L-shape.
The information and promotional content is shared on the inner side of the closed panels. While the exact size and dimensions of the shell scheme depend on the ones available in the event, we will talk in general about the shell scheme foamex board designing and graphics.
Although the standard shell scheme panels are simple, you can do a lot of great work with them. This includes choosing the right material, adding perfect colours, images, graphics, etc.
What are Basics Concepts in Shell Scheme Graphics?
99% of Shell Scheme graphics are printed on 5mm Foamex panels.
Foamex: Shell Scheme Foamex boards are thick (5mm) and are popularly used for shell graphics.
The advantages of Foamex Shell Scheme boards are:
Foamex is more rigid.
You can add more customisations to foamex panels
They are lightweight and easy to install using Velcro.
For a great outlook, you need to put high-quality images on the shell scheme panels. High-resolution means the image quality must be at least 300dpi (dots per inch).
300dpi is the standard because any image with this dimension won’t lose too much clarity while enlarging the graphics. It is evident that any image you add to the graphic will expand upon printing. So, to prevent the image blur, the right dimension is essential.
Lastly, any artwork or image must be prepared at 100% of the actual size. In other words, the image created on the laptop needs to be the exact size of what it will be on the panel.
For best results, we recommend hiring a graphic designer. Professional designers can help you with everything, including the images, graphics creation, formatting, etc.
Deciding the material is the major part of getting shell scheme graphics for your exhibition or event. With the basics covered, we can move to the designing part. The next section will help you understand the importance of colours, branding, and tips to ensure the best graphic design.
How to Design Perfect Shell Scheme Panels?
As you are lining up in an exhibition to raise awareness, sell, or promote your company, you need the perfect design and graphics. In an effort to have the best design, we have gathered a few best practices. Here they are;
Start by Researching the Venue: Before you begin designing, conduct some research on the venue, previous stalls and kiosks, and the outcome of the exhibition. The purpose is to identify the designs and patterns followed by the previous participants at the venue.
You must take inspiration from the previous and current year trends to design the most appropriate and unique shell scheme graphics.
Simple Yet Effective Designing: Your shell scheme graphics must be simple enough to understand and bold enough to impress. In other words, use fewer words and more imagery. Smaller texts and bold colours can turn out to be a game-changer.
Understand the Role of Colours: You need to use colours to your advantage. Every colour carries a message. For instance, green represents safety, balance, calmness, or nature; blue conveys stability, confidence, and trust.
Depending on your product, services, and company values, choose the right colours. People are attracted to colours, so use the right ones to attract and impress.
Plan the Space Well: Depending on the products or services you are offering from the stall, take into consideration the space. For bulky products like sofas, cabinets, etc., place them accordingly to ensure that the panels are visible. In case you need to put them against the panels, avoid writing words in the areas that won’t be seen by the people.
Choice of Panels: Above, we have talked about seamless and non-seamless panels. You can use any of them to your advantage. For instance, a seamless panel is like a continuous wall of graphics. There are no breaks in between.
But with a non-seamless shell scheme setup, there are breaks between the panels. With non-seamless panels, you can separate the graphic design and use the available space accordingly.
Proofreading: Mistypes and misspelt words will put you in a bad light. So, before printing, make sure to read every word and character.
At the end of everything, you need to make your stall look great. Besides working on the graphics part, use the right amount of light. Use focus lights, spotlights, lightboxes, LEDs, TV Monitors, etc.
Integrate these things into your design flawlessly to make a bigger and beautiful picture.
Pro Tip: Add only crucial information on the panels. Any design element that does not help you share product information should be cut out. Unnecessary images and elements will distract the viewers from the main information.
Going to exhibitions and events to promote your product or brand is a popular way to get more clients or customers onboard. But between inspiring a person to come to your stall and talking to them about your product or service, you need the right setup.
Shell scheme graphics made out of foamex board are ideal for building the right setup at any venue. Follow our guide above to know how to build and design the perfect shell scheme graphics stall for best results.
Karishma
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
Jan 05 2022Leading
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